We resell information and world-class services at very competitive price points from: Dun & Bradstreet, Hoover’s, OneSource, Outward Media, Jigsaw, Cortera and more. KCI will provide the process to improve the targeting of your message and also the lists and campaign management for Email, Direct Mail and Telemarketing campaigns.
We have created a proven process we call the Customer Revenue Evaluation (CRE) to discover growth opportunities with existing customers and identify the proper new business targets for your sales and marketing teams. The CRE will:
• Expose untapped customer spend to find low cost growth now
• Identify which customers are truly your “best” and create profiles for marketing to more like them
• Focus on proven spenders to increase the predictability of your revenue stream
We can help you sell more to your current customers and grow your new business by targeting the right prospects that look like your current best customers and with good credit. The process follows these 5 important steps:
- First, we need to understand more about your customers, complementing the data you already have in your CRM or Finance package with quality 3rd party information, from organizations like those mentioned above.
- We use very sophisticated matching algorithms to ensure we have the right information matched to the right customers in your database.
- Next, we produce and deliver to you an executive level report highlighting key learnings and opportunities, such as: most valuable customer segments, undertapped clusters and buying groups, and a very precise profile of your best customers. For an additional fee, we can also profile their credit worthiness, uncovering potential revenue risks from non-payment or late payment.
- This analysis is critical for us to determine the untapped potential within your current customer base, as well as identify your current market penetration by size, geography and industry.
- KCI will then help you market to and grow this base, while providing you with the lists of companies to which you aren’t yet selling and expertise to manage your campaigns with you.
In today’s economy, businesses need to have a clear strategic plan to accomplish these goals. KCI will help you build a plan that delivers high growth at a low cost.